Basketball Giant Jordan Brand Has New Moves
After two years of advancing the military football field and signing for Neymar, the basketball giant Jordan brand has a new move.
On July 26, the Daily Mail and other media reported that next season, the European giant Paris Saint-Germain will wear the Jordan brand jersey to compete in the Champions League. To this end, the two sides reached a contract worth an annual value of 22 million pounds.
At the same time, the Jordan brand and Grand Paris jointly launched Air Jordon 5 Paris, which combines the Paris emblem with the brand's flying logo, but the Eiffel Tower in the center of the emblem is replaced by the silhouette of Michael Jordan.
In fact, this is part of the Paris Saint-Germain and Nike agreement. In 2014, the two sides signed a shirt sponsorship contract, which will expire in 2022. Big Paris receives a sponsorship fee of approximately 25 million euros per year from Nike.
With Neymar joining and Mbabe's rise, Big Paris is negotiating with Nike to renew the contract, and the team hopes to increase the sponsorship by at least 50%. European media reported that the two sides are expected to renew for 10 years and the price will increase to 60 million euros per year.
Obviously, Nike, who invested heavily, has not forgotten to pave the way for its Jordan brand. Next season, when Neymar, Mbape and Cavani are in the Champions League, the Nike logo in front of him will be replaced by Michael Jordan. The classic flying man image.
After the success of the basketball shoes field, in early 2016, the Jordan brand began to expand into the football field.
At the time, the basketball giant signed Neymar as the brand spokesperson, and the Brazilian star became the first football star to use Air Jordan football equipment. The two sides also jointly launched the first Air Jordan soccer shoes, this cooperation is included in the important part of the Nike Football Department's marketing plan.
The Jordan brand cooperates with Neymar and Paris Saint-Germain to Yoins Coupon Code expand into the football field in the sports category. In terms of geography, Nike is undoubtedly the huge European market.
In 2015, Nike quietly developed a five-year plan, hoping that the group's global sales target for 2020 will reach 50 billion US dollars (this figure was only 36.397 billion US dollars in FY 2018, and Nike adjusted the time of implementation of this plan last year). At the same time, under the ambition of the revenue target, the Jordan brand was entrusted with the task of achieving a Lovedrobe Discount Codes sales target of $4.5 billion in 2020 and achieving the strategic goal of globalization.
To this end, at the end of 2016, Nike opened a new flagship store in Paris called Jordan Bastille Store, which is the first store of the Jordan brand in Europe, in order to force this market.
However, from the latest 2018 annual report, the Jordan brand, which had experienced significant growth, experienced a decline in performance. The annual revenue decreased by 9% to 2.856 billion US dollars.
In recent years, under the market trend of sports fashion, the professional basketball shoe industry is generally sluggish. At the same time, the US investment bank Piper Jaffray released a report at the end of 2017 that the rise of the Jordan brand was inseparable from Michael Jordan's superstar effect, but the millennial generation was not born in the Jordan era, the perception of the basketball god. Not obvious, this has largely caused the market share of the Jordan brand to shrink.
As a result, expanding the football category and entering overseas markets DressLily Promo Code such as Europe has become an inevitable choice for Jordan to increase revenue.
Under the protection of Nike, the Jordan brand has won a lot of eyeballs in Europe and the football market. But in the traditional strong territory of Adidas, Jordan, which started from basketball, is obviously not so simple to challenge the football hegemon.
On July 26, the Daily Mail and other media reported that next season, the European giant Paris Saint-Germain will wear the Jordan brand jersey to compete in the Champions League. To this end, the two sides reached a contract worth an annual value of 22 million pounds.
At the same time, the Jordan brand and Grand Paris jointly launched Air Jordon 5 Paris, which combines the Paris emblem with the brand's flying logo, but the Eiffel Tower in the center of the emblem is replaced by the silhouette of Michael Jordan.
In fact, this is part of the Paris Saint-Germain and Nike agreement. In 2014, the two sides signed a shirt sponsorship contract, which will expire in 2022. Big Paris receives a sponsorship fee of approximately 25 million euros per year from Nike.
With Neymar joining and Mbabe's rise, Big Paris is negotiating with Nike to renew the contract, and the team hopes to increase the sponsorship by at least 50%. European media reported that the two sides are expected to renew for 10 years and the price will increase to 60 million euros per year.
Obviously, Nike, who invested heavily, has not forgotten to pave the way for its Jordan brand. Next season, when Neymar, Mbape and Cavani are in the Champions League, the Nike logo in front of him will be replaced by Michael Jordan. The classic flying man image.
After the success of the basketball shoes field, in early 2016, the Jordan brand began to expand into the football field.
At the time, the basketball giant signed Neymar as the brand spokesperson, and the Brazilian star became the first football star to use Air Jordan football equipment. The two sides also jointly launched the first Air Jordan soccer shoes, this cooperation is included in the important part of the Nike Football Department's marketing plan.
The Jordan brand cooperates with Neymar and Paris Saint-Germain to Yoins Coupon Code expand into the football field in the sports category. In terms of geography, Nike is undoubtedly the huge European market.
In 2015, Nike quietly developed a five-year plan, hoping that the group's global sales target for 2020 will reach 50 billion US dollars (this figure was only 36.397 billion US dollars in FY 2018, and Nike adjusted the time of implementation of this plan last year). At the same time, under the ambition of the revenue target, the Jordan brand was entrusted with the task of achieving a Lovedrobe Discount Codes sales target of $4.5 billion in 2020 and achieving the strategic goal of globalization.
To this end, at the end of 2016, Nike opened a new flagship store in Paris called Jordan Bastille Store, which is the first store of the Jordan brand in Europe, in order to force this market.
However, from the latest 2018 annual report, the Jordan brand, which had experienced significant growth, experienced a decline in performance. The annual revenue decreased by 9% to 2.856 billion US dollars.
In recent years, under the market trend of sports fashion, the professional basketball shoe industry is generally sluggish. At the same time, the US investment bank Piper Jaffray released a report at the end of 2017 that the rise of the Jordan brand was inseparable from Michael Jordan's superstar effect, but the millennial generation was not born in the Jordan era, the perception of the basketball god. Not obvious, this has largely caused the market share of the Jordan brand to shrink.
As a result, expanding the football category and entering overseas markets DressLily Promo Code such as Europe has become an inevitable choice for Jordan to increase revenue.
Under the protection of Nike, the Jordan brand has won a lot of eyeballs in Europe and the football market. But in the traditional strong territory of Adidas, Jordan, which started from basketball, is obviously not so simple to challenge the football hegemon.
评论
发表评论