Buy Clothes From Vero Moda will Use to "brush face"

AI is invading all areas of the workplace, this time is the shopping guide boutiques.

December 26, WeChat payment, Tencent social advertising and Ayase Fashion Group reached a cooperation across the country launched the first face smart fashion shop. The so-called "face smart fashion shop" means to provide consumers with face recognition AI technology and accurate recommendation algorithm, which is provided by WeChat payment intelligent retail industry solution development to realize the smart retail concept upgrade again.

On the same day, Jack & Jones in Shenzhen Jiufang Shopping Center and Vero Moda in Guangzhou Baiyun Wanda Plaza opened their business together.

At the opening ceremony, the experience of those who enter the smart fashion shop, the smart dressing room screen in front of "brush face", AI robot user portrait and accurate recommendation algorithm as the core technology, combined with the Aria goods library, to members Display personalized fashion clothing with recommendations.

Through the smart dressing room innovative shopping guide mode, already registered members of the user will enjoy the convenience of shopping guide without feeling, select the recommended clothes can be directly to the clerk to get the clothes try. Purchase checkout, the user can directly face recognition member checkout counter, brush face recognition identity again, and through the WeChat member secret payment payment deduction, the user does not even need to come up with a mobile phone, only face recognition certification can pay.

2017 is a fashion brand full development of online resources year, can not help but ignore the offline retail value, the face smart fashion store is the complement of digital store complement, but also a typical case of omnichannel retail, Tencent products The cooperation between the fashion brands to help open the up and down and online and offline ecosystem.

Aero Group's Vero Moda, ONLY, Jack & Jones and Selected sub-brands in this year double eleven handed over an eye-catching transcripts, one minute turnover of billions of dollars, one-day sales broken billions, online sales at the same time, Also for all offline stores brought a large number of orders and passenger flow. It is reported that the AstraZeneca group, including stores, store delivery, including the whole channel turnover reached 173% of the whole day last year.

In addition, the partners include Wisdom Scenario Application and Intelligent Terminal Solutions Provider Tao Control. In addition, Dao Kong also undertakes the function of bringing innovative projects to the ground. Bai Yang, general manager of Road Control Enterprise Development Department, told the media at the opening ceremony: "Smart retail is an important trend in the future, and the new era of retail industry must be driven by data. Tencent has a very large number and very sticky Of the user groups.WeChat payment in the full scene is strong enough penetration, and user activity is extremely high, for future smart retail payment scenarios will form a more powerful support.We have been committed to creating 'open intelligent interconnection Ecological ", and Tencent / WeChat ecologically open access to hardware equipment, enabling us to have a strong interaction between the better to complete mutual technology and product integration, so that our intelligent terminal equipment can fully integrate into the wisdom Scene. "

Tencent's "smart retail solutions" was officially launched on November 8 this year, Tencent's global partner conference, Tencent Chief Operating Officer Ren Yu Xin in the conference speech shows that Tencent will accelerate the pace of opening up for the retail industry, "do retail Fu Able ". Earlier, in his "Open Letter to Partners," Ma Huateng, Chairman and CEO of Tencent, first proposed that Tencent will help merchants jump out of the "second choice and one" predicament through "smart retail solutions," and this is also where Tencent practices "a wide platform Idea of a try.

Although Ren Yu Xin said it does not mean Tencent to make major inroads into e-commerce, but the applet to smart retail, the ongoing "cat and dog war" is evolving into "dog and cat geese."

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